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The ONLY Group Program That Takes You Step-by-Step To Getting Featured In The Media, Introduces You to Media Influencers, and Lays The Foundation for Your Future as a Keynote Speaker and Best-Selling Author.
Whether you’re an entrepreneur, small business owner, or a personal brand - this is the solution you’ve been searching for to becoming the go-to expert in your industry, sharing your message with a larger audience and reaching those people who desperately need to hear your message 100% organically.
Apply Now button is below! I can’t wait to meet you!
Imagine where your business would be if you started 2 months ago like my past clients…
Dr. Sasha Nair, Endocrinologist and Certified Dream Coach®
“Working with Tara has been an amazing experience. I was busy in the process of moving from London back to New Zealand when her program registration opened, but decided to sign up at the last minute as I was boarding the plane! This turned out to be a great investment –within the first three weeks of the program I went from being completely new to all things PR to being featured in 3 digital publications and being asked for an interview for the New York Times. My feature in Elite Daily has even been translated into different languages.
Tara is a dynamic and insightful coach who is incredibly generous with her industry knowledge, objective editorial skills and professional experiences. Tara has a way of bringing people together and her program is a wonderful opportunity to connect with like-minded individuals in the course as well as the industry experts who feature as guest speakers, making this an invaluable gold-mine of knowledge and potential connections. The video recordings from this program are well worth a second or even third watch as different pearls of wisdom shine through each time.
Highly recommended for those who are ready for a transformational debut into the world of PR!”
Maureen Walsh Lake, Best Selling Author and Holistic Wellness Expert
“I was not comfortable selling myself before I met Tara. I felt uneasy in my own skin. I also knew I’d never make strides in my own business if I didn’t get over this mindset block, so I signed up to work with Tara in her group program, Imposter to Influencer.
The very first assignment was to write our media bio, which I had already written, but Tara made a couple of tweaks, and I immediately started to get recognized. Suddenly, I felt more confident and started pitching to online publications. By the end of the program I had been featured in 2 digital publications and I was invited to speak at an event that will have live media coverage including an interview with me after my talk!
Tara is a game changer. She offers 1:1 support, has vital information that she willingly shares with you and coaches you every step of the way.
I highly recommend this program to anyone who wants individual support and attention and confidence to grow.”
denise mortimer, positive psychologist, nlp master coach, and international speaker
“I was looking for ways to be more visible in my business and Tara came highly recommended to me from a friend of mine so it was a no brainer to join Imposter to Influencer.
What she gave us was nothing short of a tremendous amount of value. The masterclasses she put on were absolutely fantastic with such good quality guest speakers who gave so generously of their time and knowledge.
Tara herself gives so much of her time and knowledge as well. She has been there, she has done it, and she shares so freely. If you have any questions about doing a PR course, this is the ONE!”
Hear What Your Fellow Influencers Are Saying:
Adina Kroll, Business coach, keynote speaker, & author
“After becoming a regular guest blogger in ONE digital publication I was able to turn those readers into clients and had people who saw my blogs reaching out to me for speaking engagements in other countries, all after 2 sessions with Tara!
Since then I have written and self-published my first book, been asked to be a guest speaker multiple times, booked myself out with 1:1 clients, and started a group coaching program. I got more done in 6 months with Tara than I have in a year and a half of running my business on my own. I am so grateful!”
What Will I learn?
1. Brand awareness -
One of the things I hear all the time from passionate business owners, like yourself, is: I am good at a lot of things! I don’t want to put myself in a box. Together, we identify your unique expertise so you can stand out in your industry. We also work on your strategy for creating mega credibility for yourself in front of media influencers.
You will know how to tweak your media bio so it appeals to the key decision makers who will be reading it and we will discuss how you can adapt your expertise to various platforms (and you’ll learn how to be able to create unlimited content ideas for yourself so you never feel like you don’t know what to write about at the last minute).
2. Lay the Foundation -
The most important thing is your audience. You may already know where they hang out, but honestly when people come to me they all want to be featured in Forbes, HuffPost, or Oprah. I give you a behind-the-scenes look at the ROI of different platforms and we build this in to your strategy so you can capitalize on increasing your visibility, gaining new email subscribers, improving your credibility, and reaching the right people with your message so they want to share it with everyone they know (and refer more people to you through word-of-mouth marketing).
I will also share the best ways to find email addresses for editors and give you the tools for how you can use SEO to choose the right publications that are going to send traffic to your business while you sleep.
3. Pitch Perfect -
This is the week we begin pitching! You will get access to the exact email scripts I have used to consistently get featured multiple times a month (every 2 weeks for an entire year, to be exact). I will also bring in an Editor from a publication where you want to be featured to help you work through your pitch and see exactly what he or she is looking for so you can practice it live with a key decision maker. I also regularly receive invitations for media features, podcast interviews, and speaking engagements and I share all of those with you in our online community and help you craft your pitches for those opportunities.
You also learn how to build relationships with key media influencers (even if you live in a small town) and gain any introductions I can make to people in my network.
4. Writing 101 -
Once your pitch is accepted, you need to be able to write out your segment or guest post in a way that fits the publication’s guidelines. I’ll teach you how I am able to write my blogs in an hour or less and using language that your dream clients understand so they feel like you ‘get’ them. You'll also learn how to drive traffic from your guest posts or podcast interviews to grow your e-mail list.
5. self promotion -
One of the biggest mistakes I see people making is they don’t realize how fast their brand has evolved once they get publicity and they seem like a different person in real life when you actually meet them. I’ll walk you through how you can promote yourself in a way that feels truly authentic to who you are. I will also share my personal wins and losses in self promotion and the exact strategies you can use to stay out of your own way as you navigate becoming the center of influence.
I will also share specific self promotion strategies so you nurture your audience across all of your platforms and take them on a journey with you (so you don’t feel like you are bragging).
Only 8 spots left!
Tricia Brouk, Executive Producer TEDxLincolnSquare
Tara is a force of clarity and enthusiasm. She not only knows how to get to the root of the problem immediately, but she is an empathetic problem solver.
Whether you need guidance in your business or need to get back on track due to a mis-step, Tara's way of helping you do that is with intelligence, kindness, and speed.
What Will I Get?
Two 1:1 Calls with Tara
5 Live Group Calls with Tara
Access to a members only Facebook Group
Personalized feedback on your writing and your pitch
5 Additional Group Calls with Guest Media Influencers (I choose these guests based on your application information so please be specific about your goals when you apply)
Past media influencers include:
Chris Winfield, Editor-at-Large Thrive Global
Tara has a huge heart! I feel so fortunate to know her and see her continue to create such amazing “success ripples” in her life and so many other people’s lives around her.
How long is the program?
The program is 8 weeks and begins October 22, 2018.
Only 8 spots left!
A lot of my clients are invited to speak at events once they start getting more media coverage. Since so many of my applicants want to learn how to get paid to speak (and market their books), I am giving everyone 3 bonus gifts:
How to pitch yourself for speaking engagements
Award-winning Director Tricia Brouk’s passion for storytelling has shaped her worked in film, television, and theater for over twenty-five years.
Tricia is committed to producing and directing stories that entertain, uplift, and foster an exchange of ideas. As the Executive Producer of TEDxLincolnSquare, she curates the top speakers in the country, and her production company, The Big Talk Productions, shoots documentary shorts on the thought leaders making an impact on our world.
Her work has been featured on Black Box for ABC, The Affair for Showtime, and Rescue Me on FOX, and more!
Idea Nugget Incubator
John DeMato is a lifestyle portrait photographer and visual content creator who works with high-level entrepreneurs and thought leaders. A former television producer, John has over 17 years of production experience and has been featured as a portrait photography expert on several NBC Universal daytime talk and reality shows.
John has a knack for creating endless ideas that will translate into captivating posts for your social media, blog, or media pitches so you can fill up your content calendar and never stress out about what to post again!
Group Masterclass & 1:1 Call:
Craft Your Thought Leadership Keynote
Jimmy Soni is an author and speechwriter. He's written on behalf of some of the nation's leading politicians, Fortune 500 CEOs, Hollywood stars, and many others. His words have been heard everywhere from the White House Correspondent's Dinner to national television to commencement speeches, and books he's written on behalf of clients have hit the best-seller lists.
Under his own name, his writing has appeared in Slate, The Atlantic, The New York Observer, and he's written award-winning and critically-acclaimed books, including a biography that was named one of Nature's and Bloomberg's best books of the year for 2018. A member of Forbes 30 under 30 and Crain's 40 under 40, Jimmy is a former McKinsey consultant, a proud graduate of Duke University, and an even prouder father of a three-year-old daughter, Venice, to whom his third book (currently underway) is dedicated.
Scale Your Thought Leadership
Learn how to package everything you have to offer so you can scale your business to multiple income streams. I will break down how to use the launch model in a way that doesn’t burn you out so you can still be in charge of your time and your lifestyle while delivering all of the value you have to offer. Just because you love what you do so much you would do it for free, does not mean you need to give it away for free. We will also talk about charging your worth and raising your prices.
This will be an extended session where I bring in a group of experts for a virtual panel to help you lay out exactly what your roadmap to your future success looks like.
Due to the nature of the program and the level of support that is offered, I will only be accepting 10 people.
Only 8 spots left!
You will be notified of the status of your application by email on or before October 15th.