The Reason You Are Stuck (and how to move past the point where most people give up)

Two weeks ago I had the pleasure of teaching a group of 100 women about leadership. Prior to the training, I asked the attendees to tell me the top 5 things they were currently struggling with. The most common response was: how do I get unstuck?

In my first YouTube video on my new channel, I share a part of my training that includes the 4 levels of competence along with some tips for how you can move through them, get unstuck, and start utilizing all of the things you are really good at to help you succeed.

If you love the video, please give it a thumbs up, leave me a comment, and subscribe to my channel! 

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How to Get Promoted on Purpose

Experts Unleashed Podcast Interview with Joel Erway:
How To Get Promoted On Purpose w/ Tara Bradford | # 013

When you’re striving for recognition as an industry expert, you pull out all the stops. Some
even sacrifice their authentic selves just for a sliver of the spotlight. But what if there was a
way to gravitate people toward you without having to sell out…or sell yourself?

It was an honor to be interviewed on the Experts Unleashed podcast! In Episode 013, Joel and I got to talk about how I connect the dots of my journey from nurse to high-
performance coach to founding my PR firm, The Potentialista — and how I was able to  become a
natural media magnet by planting the right seeds in the right landscapes.

During the interview, we touched on:

  • Using uniqueness as strength and being different on purpose
  • Breaking into established groups in a new town
  • How to become a magnet and get people to come to you first
  • Building a solid network from complete scratch
  • What holds people back from getting more media for themselves
  • Leveraging deep connections and building a personal brand
  • And much more...

Click here to listen to Episode 013 and you can follow along with these show notes:

[3:58] Starting line: While she worked as a nurse, Tara started a side-hustle recording
makeup tutorials.
[6:02]Realizing potential: She started getting good feedback from the videos including
one woman who thanked her for helping her marriage.
[7:27]Hiring a coach: When she moved to New York, she worked with a business coach to
help monetize her YouTube channel. But really, he improved her mindset.
[8:50] Supportive network: Friends took notice of Tara's newfound confidence and
encouraged her to teach others her ways.
[10:24]Discovering passion: By the time she was done working with the coach, she
wanted to be a coach and make a bigger impact.
[13:46]First mentor: She met a serial entrepreneur who invited her to networking events
but she refused —she never saw herself as an entrepreneur.
[15:19]Paradigm shift: After a fateful conversation, Tara began viewing herself through
other people’s eyes. “That’s when I learned more about personal branding and solving
problems for my target audience.”
[17:21]At a crossroads: Signed up for coaching certification not knowing if she’d pursue it
as a business. She had 2 weeks to find her own NY apartment, a job, and inform her grad
school she wasn't coming.
[18:24] August 2017: One month after she found an apartment and landed a hospital
admin job, she launched her coaching practice.
[20:38] A walkthrough of Tara’s 10-week coaching certification program.
[21:49] Featured on Dr. Oz…kind of: Although Tara wasn’t sure how to market herself,
she was featured in the media every 2 weeks including on the Dr. Oz show. After her
segment was bumped, she started exploring PR.
[24:35]Seeing opportunity: She recognized the need to help people get publicity after
being asked how she did it. One year into her entrepreneurial journey, Tara began doing PR
for people.
[27:49]Getting clients: All of her clients found her through social media, her website or
guest blogs. "I never had to actually sell anything. People just came to me and said ‘I wanna
work with you’."
[29:17]The evolution of The Potentialista: How Tara connected the dots between previous
experiences and what she does for clients today.
[32:07]Attention magnet: She put herself in situations where she could be a magnet for
conversations that she's afraid to start herself.
[32:53]Building a network from scratch: Attended events with established groups
where she’d be the odd woman out. People wanted to hear her story. "When you put
yourself out there and make yourself different on purpose, people want to help you achieve
your goal."
[42:09] How Tara uses Potentialista to help people build their ideal reputation.
[45:10]“People think they can't be featured in the same publication twice and that's holding
them back from getting more for themselves.”
[47:28]Be vulnerable: “Doing something brave, courageous, and vulnerable is what makes
people wanna help you…they think ‘wow you're really putting yourself out there in a way I
could never or have never done. I admire that and wanna be a part of it.”

Join Joel's Facebook group where you’ll find fellow experts plus access to hangouts
and webinars to support you on your journey.

How I Negotiated a 40% Increase in Salary

...and was offered a job doing something I had never done before.

 Photo Credit: Pexels

Photo Credit: Pexels

When I found myself living in a city I no longer wanted to live in, ending a relationship I no longer wanted to be in, and wanting to quit a job that no longer fulfilled me, I chose to give it all up and start fresh. While I wouldn’t recommend hitting rock bottom in your love life, career, and home life all at once, it was the push I needed to be honest with myself about what I wanted. I put all of my belongings into a storage unit and moved to New York City with a temporary job, a three month plan, and a few suitcases.

My first week at my new job, I made sure I told my manager that I would be okay with extending my contract from three months to six months because that was the amount of time I wanted to stay in the city. I remember the Brooklyn native looking at me and saying, “Let’s just see how the next three months go.” Challenge accepted! I made a point to be the most helpful, punctual, efficient employee he had ever seen and halfway through my contract he offered to extend my time working for him.

My three month plan had now turned into a six month plan.

It was about two weeks before my contract was ending that I started to feel a pit in my stomach. I was dreading leaving New York. Friends were reaching out to me asking if I was going to be sad to leave, my recruiter was asking me where he could place me next and my employer had already found someone to replace me at the end of my current contract. Not to mention, I was staying with a generous friend who had offered me up her couch during this time and I needed to find a new place to live.

I started looking for apartments first because I had no idea what my salary needed to be in order for me to be able to afford to stay in the city. Once I knew where I wanted to live, I started looking for jobs where I could make enough money to be able to afford to live here. I found one job with my current employer in a management role doing things I had never done before.

"That's the one!" I said to myself.

The next day I went and spoke to my current manager and told him I was planning to stay. I said I knew he had already replaced me in my current role and I wanted to apply for a different job. I showed him the job description and asked him if he knew the hiring manager. He said he might be able to find out who it was. So I asked him if I could send him my resume and cover letter to forward along just in case. He said he would be happy to help me.

That afternoon I sent him my cover letter and resume and, to my surprise, he wrote back and said he was hiring for an assistant manager role and he would love to have me apply for it. He also said he would send my information along to the hiring manager for the original position I wanted to apply for.

I ended up interviewing for both roles through three rounds of interviews each. The first interview was with human resources, the second interview was with the hiring manager and the third interview was a panel interview.

I was offered both positions and, in the end, had them in a salary bidding war over who would win me over.

Here are 5 things you can do to prepare for your next job interview so you can manage expectations of your salary from the beginning:

1.     Research what the salary range is for the position you are applying for. If it is not available online, ask! I asked the recruiter at the company what the typical range was for the role. She didn't want to tell me and replied, "It varies based on years of experience." I did know how much similar positions paid in other major cities where the cost of living was lower so I threw those numbers out there as an example, and prefaced my response with the fact that the cost of living is different and I am new to New York.

2.     Know your bottom line. I wrote myself a fake job offer letter on the letterhead for the company I wanted to work for congratulating me on accepting the position for the exact amount of money I wanted to make and I carried it around in my purse. I was so clear about what I wanted before I actually had to ask so that when it came time to say it out loud I sounded pretty confident.

3.     Be vocal about your expectation for your salary. In my first interview with the recruiters, they both asked me the salary I was expecting. I added 25% to what my bottom line was and they both sounded surprised by the number I told them. By the time I got to my job offer phone call, I ended up getting the exact amount of money I had written on my job offer letter. Knowing I had told them a higher number, I made sure to ask about incentive bonuses or other benefits that were important to me to bridge the gap between my inflated initial request and the salary they had offered me just to be sure I was getting the best possible offer.

4.     Justify the salary you want by listing your transferable skills from other jobs you’ve highlighted on your resume. While I may have told them my expectation for my salary, I also had specific examples of relevant transferable skills I had used in previous jobs that were highlighted on my resume that I could also apply to the new role I was applying for. I hinted at these in my cover letter and was prepared to explain them in my interview.

5.     Be able to explain gaps in employment or frequent job changes. While switching jobs is a nice transition to a higher salary, it can also look negative to a hiring manager. I was not an ideal employee for them because they were looking for someone who was going to stay with the company for a long time. I have changed jobs every 8 months to three years since I graduated from college, plus I was not originally from New York City so they didn’t have a lot of faith that I would stay with the company. I told them I was interested in growth and I wanted to use this role as a stepping stone to a bigger role in the future. I also mentioned the possibility of going back to school for my MBA and if an opportunity was available when I graduated to advance with this company I would definitely be interested.

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3 Prompts to Help You Write Your Next Press Release Quote as an Award Recipient

Here are 3 writing prompts to help you write your next press release quote when you are sitting at your desk on a deadline and you get writer's block.

 Photo Credit: EY Entrepreneur Of The Year®

Photo Credit: EY Entrepreneur Of The Year®

You’ve just been nominated for an award that recognizes you for all of the hard work you have been doing in your business.

You would think that this would be a moment to celebrate but instead, it feels like one more thing to do that you don’t have time for. You have to clear your schedule to show up for interviews, meetings, and photo shoots. Not to mention the influx of urgent emails that need responses right away to get the news out in a timely matter.

Your internal communications team is pulling from old press releases and interviews to help support you as you move forward with accepting recognition for this, but you read what they have sent you to approve it and you feel like something is missing. They ask you to comment on the award and you are drawing a blank.

The truth is you don’t really know what to say.

You stare at what they have written for you and read it back. It sounds very corporate, professional, and boring (if you’re being really honest). Now that you’ve read it, you can’t come up with anything better, but you don’t want people to read it and judge you.

What you want is to sound humble, modest, and to acknowledge that there is no way you could take credit for doing everything by yourself.

Here are 3 things to consider when you are asked to include a personal quote in your company’s press release to continue to set the example that you are a part of a bigger mission, a bigger team, and a bigger community:

  1. Choose one thing about the company that you think has contributed to you being nominated for this award and explain it in one sentence.

  2. Rather than using language that minimizes your accomplishments to bring you down into your company with the team, flip it around and use your words to bring your team up to your level.

  3. Create community by acknowledging the other people who were also recognized or nominated for the same award.

Do you wish you had someone to talk to who "gets it" in moments like this when you are feeling stressed and overwhelmed? Click here to find out how I can help!